Social Media and the Increase in Perceived Need for Cosmetic Surgery

Social media is becoming more and more important in our lives as a way to connect and share with family, friends, professional associates, and our favorite brands. Our use of our mobile devices has grown too, and now that most are photo and video capable, we are capturing photos and videos of our selves more than ever. This includes the wildly popular “selfie” trend that is so big that “selfie” was named the word of year in 2013.

This trend in social media has led to an interesting trend in cosmetic surgery. As more people are seeing their image shared across multiple platforms, many are seeing a perceived need for cosmetic surgery. A 2014 survey conducted by Glamour magazine found that 64 percent of the women surveyed said that looking at pictures of themselves on social media sites makes them feel bad about their body. This can often lead to considering cosmetic procedures to correct those perceived needs.

Real Self, an online information-sharing community that offers information related to cosmetic surgery and dermatology among other things, recently surveyed 527 visitors to the website. They asked, “Has social media influenced you to consider or choose to have a cosmetic procedure?” Shockingly, nearly half of the respondents confirmed that social media had in fact played a role in their decision. 15.37 percent of people said “yes” and nearly 34 percent responded “somewhat, I knew I wanted a change, but photos on social media made me more aware.”

The perceived need for cosmetic procedures is not always generated by looking at a photo of one’s self. The desire for a procedure can also be generated by seeing more photos of personal friends or associates that have undergone procedures. People see the positive effects of a procedure and are more likely to consider it in their own life. People are also using social media channels to connect with their doctors and give feedback about positive and negative experiences through online reviews on websites. A dermatology practice that is very engaged with patients over social media could potentially grow their business through that channel.

Whether you are seeing a need for cosmetic procedures through your selfies or your friends’ latest activity on Facebook or Instagram, our team at Greenville Dermatology can help you determine exactly what needs you may have, especially if you are showing symptoms of a more serious condition. Call Greenville Dermatology at 864-242-5872 to schedule an appointment today.